Market Research Made for Writing

I’ll let you in on a secret: Copywriting is 80% research and 20% writing. Let. that. sink. in.

So if your goal is to sell out your products, book out your services, and make money honey with your copy, consider this THE stage you must never EVER skip.

Get to know the building blocks and lifeline of a high-converting copy (aka THE 20%)—data and research, so you can stop the staring contests with Google Docs and actually write SOMETHING your target customers can relate to massively enough that they’d die to buy from you.

^{This is gonna pass your vibe check if…}

• ^{You’re a copywriter and you know that learning research is a no-brainer if you wanna master your craft and drive sales for your clients}
• ^{You’re a freelancer (SMM, VA, brand designer, etc), an agency owner, or a business owner who’s looking to DIY your copy and wanna know the people you’re writing for so damn well so you can write website, sales page, emails, and social media captions that hit right!! to!! the!! bones!!}

^{What’s inside:}

• ^{Lesson 1: The secret system to a juicy market research made for copywriting}
• ^{Lesson 2: THE deep dive client questionnaire breakdown (Deep Dive Call/Questionnaire)}
• ^{Lesson 3: Market research done by your target market (not kidding) (Observation)}
• ^{Lesson 4: Conducting hassle-free survey (Survey)}
• ^{Lesson 5: Interviewing like a pro (Interview)}
• ^{Lesson 6: Analyzing research data for your copy (Data Analysis/Market Research Doc)}
• ^{BONUS: The deep dive client questionnaire template}